Our journey with Freshhouse started in 2020. An established restaurant chain renowned for its commitment to a healthy lifestyle, Freshhouse's mission was to revolutionize its interior identity to mirror its core values. Our collaboration with the client was foundational, setting the stage for a reimagined interior identity that would not only represent the essence of Freshhouse, but also resonate with the lifestyle of its discerning consumers.

Our vision was clear—to craft an interior design that speaks to the heart of Freshhouse's mission, creating spaces that embody a healthy and clean lifestyle. The challenge was to develop a flexible design guide that could be seamlessly adapted across various branches, each with its unique dimensions and architectural features.

From the outset, our focus was on conceptualizing a timeless design. The design philosophy centered on creating a space that embodies freshness and cleanliness, essential to the healthy living ethos of Freshhouse. We selected materials that were not only sustainable, but also conducive to creating a clean and inviting atmosphere. The design elements were thoughtfully chosen to ensure they could be adapted and customized to fit different spaces, ensuring consistency across all Freshhouse branches. The result is a series of Freshhouse restaurants, so far more than five. Each branch, while unique, shares a common design DNA that reflects Freshhouse's commitment to providing a fresh, healthy dining experience. The interiors are characterized by their clean lines, natural materials, and a palette.